Is your residential, commercial, or industrial HVAC company prioritizing the sale of routine HVAC maintenance schedules? If you’re not confident that you are, or you feel like your current strategy could use some improvement, this is the must-read list for you.
In addition to revising your marketing strategy and sales efforts to include a robust platform to sell these maintenance plans, you can focus on your customers’ pain points. Here are a few key benefits of signing up for these ongoing HVAC services. And you can use these to develop results-driven methods to sign up more clients in 2022. Selling how your HVAC maintenance schedules can save them money will ensure you continue to make money.
1. Regular HVAC Maintenance Schedules Prolong System Lifespans
The average lifespan of a traditional residential HVAC unit is 10 to 15 years. This might be difficult to achieve without regular maintenance. Regular servicing ensures that the HVAC equipment performs smoothly and efficiently, thus extending its life. Unfortunately, as the components age, there’s a more likely chance they will break down. As a result, there’s a greater danger that customers will need to replace those residential or commercial HVAC systems prematurely.
2. Preventive Maintenance Translates to Fewer System Repairs
Many HVAC issues that can be quickly resolved with routine HVAC maintenance schedules might develop into more costly HVAC repairs if left unaddressed. Customers can prevent major breakdowns and expensive repairs by having their HVAC systems maintained on a regular basis.
When compared with the average costs of emergency and routine repairs, maintaining an HVAC unit on a scheduled and routine basis makes much more sense… and dollars. The most common reason for both residential and commercial HVAC system breakdowns is the lack of upkeep.
3. Keep Those Manufacturer Warranties in Effect
After the sale, HVAC unit and systems manufacturers sometimes provide warranties that extend for several years. However, your customers should be aware that most of these manufacturers will also require proof of regular annual maintenance for the equipment before requesting service.
Warranties may help save money on expensive repairs, especially when it comes to replacing certain internal parts of the device, such as the compressor. As a result, purchasing annual maintenance for an HVAC system is a smart idea that can save your customers thousands.
4. Better Energy Efficiency
Remind your customers that their electrical usage is directly linked to the amount of attention their HVAC systems receive. Therefore, to avoid wasted energy and to keep those regular utility invoices in check, it’s critical to maintain the electric-drawing HVAC equipment functioning at peak performance.
5. Improved Air Quality
A residential or commercial HVAC system is primarily responsible for maintaining the temperature and humidity levels in the home or building. Regular maintenance on those HVAC units can help to minimize the chance of humidity-related discomfort by ensuring that it is properly maintained. Secondary benefits of a frequently and properly cleaned system include improved air quality. A significant contributor to reductions in air quality is leaking ductwork, a problem easily identified with a routine visit as part of an HVAC maintenance schedule.
If growing your customer base and revenue strategy doesn’t already include HVAC maintenance schedules, you will be missing out on significant money-making opportunities. And if you need help improving your plan for selling these game-changing services, Awareness Business Group can help!
Let us develop a marketing and sales plan to reach 100,000 new customers, with these service plans as the priority. We can assist in your efforts to grow and scale with these maintenance schedule offerings and inventive new ways to get clients to sign up for them!
