There was a staunch industry warning back in 2003 from Electrical Contractor magazine. An electrician shortage was imminent, with fewer people getting into the field and more electricians approaching retirement. But then the pandemic happened. And then the real estate...
The electrical contracting space is chock-full of competition. And you know the only way your company can stay ahead is by providing quality electrical contracting services at an incredible value. But today’s leading electricians know, too, informing and engaging the...
(And What Every Business Needs to Make Social Media Successful) To close out this segment on social media, we thought it would be helpful to really dive into why social media is so attractive for consumers. As a business owner looking to drive conversions and sales,...
Do you ever scroll through your Twitter feed or through your friend’s Facebook posts and just shake your head in disbelief? What are some of these people thinking when they post and share what they do? Like, do we really need to see 15 different selfies of you in the...
What’s all this nonsense about social media influencers anyway? As a business owner, you might not have a lot of free time to follow too many influencers yourself. And it’s why a lot of businesses fail to see the value in them. But there is incredible value with...
It can be tough to keep up with weekly social media posts. And some businesses are a little more aggressive with a daily post schedule. Factor in five or six social media platforms, and you have a full-time job for a social media marketer. But what if we told you...
It’s time to get your SWOT analysis hat on and start thinking about metrics. You can’t develop an effective social media strategy without a SWOT analysis. And we don’t mean flies. Don’t be embarrassed if you don’t know what it means. Plenty of business owners don’t....
As if there isn’t enough gray area to navigate with business social media strategies already. Did you consider social media positioning for your business? Wait. What? Isn’t that my brand positioning? Hm. Yes and no. Don’t panic just yet. Sure, you want to be known as...
We need to talk about social media awareness. We also need to talk about brand exposure and campaigns you can use right now to increase awareness. So, naturally, it makes sense to combine these two critical topics into one business-minded discussion. Social media...
This is the motherload of all blog series. These juicy tidbits of knowledge are what you’ve been looking for to start the new year. Today and all month long, we’re talking about social media for business. So, get your coffee or afternoon Pepsi and settle in for some...
Plumbing business owners are always looking for ways to save money and boost efficiency on every plumbing job. But rounding the corner into the new year, you might need fresh ideas to streamline job costs and improve your processes. You’re in luck. Here are just the...
As a dental or orthodontic professional, patient care is your priority. But getting the word out about your unique oral health services and patient-focused dental health is a tall order. You’ve read all the advice about using social media, paid ads, and mailers to...