Struggling to Hire Electricians? What Today’s Companies Are Doing Differently
There was a staunch industry warning back in 2003 from Electrical Contractor magazine. An electrician shortage was imminent, with fewer people getting into the field and more electricians approaching retirement. But then the pandemic happened. And then the real estate...
What Digital Tools Should Electrical Contractors Be Using to Grow?
The electrical contracting space is chock-full of competition. And you know the only way your company can stay ahead is by providing quality electrical contracting services at an incredible value. But today’s leading electricians know, too, informing and engaging the...
Why Is Social Media So Attractive For Businesses & Consumers?
(And What Every Business Needs to Make Social Media Successful) To close out this segment on social media, we thought it would be helpful to really dive into why social media is so attractive for consumers. As a business owner looking to drive conversions and sales,...
Why Do People Post on Social Media Anyway? (And Why Your Business Should Care)
Do you ever scroll through your Twitter feed or through your friend’s Facebook posts and just shake your head in disbelief? What are some of these people thinking when they post and share what they do? Like, do we really need to see 15 different selfies of you in the...
What Your Business Should Know About Social Media Influencers
What’s all this nonsense about social media influencers anyway? As a business owner, you might not have a lot of free time to follow too many influencers yourself. And it’s why a lot of businesses fail to see the value in them. But there is incredible value with...
Social Media Tactics That Drive Instant Results
It can be tough to keep up with weekly social media posts. And some businesses are a little more aggressive with a daily post schedule. Factor in five or six social media platforms, and you have a full-time job for a social media marketer. But what if we told you...
Understanding Your SWOT Analysis
It’s time to get your SWOT analysis hat on and start thinking about metrics. You can’t develop an effective social media strategy without a SWOT analysis. And we don’t mean flies. Don’t be embarrassed if you don’t know what it means. Plenty of business owners don’t....
What is Social Media Positioning?
As if there isn’t enough gray area to navigate with business social media strategies already. Did you consider social media positioning for your business? Wait. What? Isn’t that my brand positioning? Hm. Yes and no. Don’t panic just yet. Sure, you want to be known as...
Social Media Awareness & Brand Exposure Campaigns
We need to talk about social media awareness. We also need to talk about brand exposure and campaigns you can use right now to increase awareness. So, naturally, it makes sense to combine these two critical topics into one business-minded discussion. Social media...
Innovative Trends: Predictions for the Future of Social Media (And Why You Should Care)
This is the motherload of all blog series. These juicy tidbits of knowledge are what you’ve been looking for to start the new year. Today and all month long, we’re talking about social media for business. So, get your coffee or afternoon Pepsi and settle in for some...
How to Set Sales Goals for 2022
When you first started your own business, you set goals for each segment of your strategy. How you approach sales should be no different. Having all the tools, knowledge and teams in place is a great start to building a robust sales strategy for next year. But you...
18 Mistakes Today’s Sales Reps Are Making
Here’s a sales story for you. A business owner accompanies her top salesman to a sales meeting with the “big fish” client the rep has been working to reel in for months. The rapport is great. The salesman hit a homerun with the presentation material. But when he asks...