Understanding Your SWOT Analysis

Understanding Your SWOT Analysis

It’s time to get your SWOT analysis hat on and start thinking about metrics. You can’t develop an effective social media strategy without a SWOT analysis. And we don’t mean flies. Don’t be embarrassed if you don’t know what it means. Plenty of business owners don’t....

What is Social Media Positioning?

What is Social Media Positioning?

As if there isn’t enough gray area to navigate with business social media strategies already. Did you consider social media positioning for your business? Wait. What? Isn’t that my brand positioning? Hm. Yes and no. Don’t panic just yet. Sure, you want to be known as...

How to Set Sales Goals for 2022

How to Set Sales Goals for 2022

When you first started your own business, you set goals for each segment of your strategy. How you approach sales should be no different. Having all the tools, knowledge and teams in place is a great start to building a robust sales strategy for next year. But you...