Case Study for Hybrid-Pro Cleaning Services

Executive Summary:

When Ruben Estrella realized his current cleaning company trajectory wasn’t ideal, he reached out to Awareness Business Group for help. He was an expert in his commercial cleaning field but felt his company brand wasn’t portraying his potential. He knew he needed a change and was quick to identify he needed sound business strategies and advice to bring his company growth vision to life.


Ruben began his cleaning career journey with another business in California. It was there he specialized in commercial cleaning projects and realized the market potential for residential cleaning opportunities, among other cleaning services. He stepped into his entrepreneurial career path in 2018 when he started his own cleaning company called R&J Carpet Cleaning.

Ruben’s core cleaning services were ideal for his market and included:

Carpet Cleaning
Upholstery Cleaning
Tile & Hardwood Cleaning
Window Cleaning
Window Cleaning
Commercial Cleaning
Ruben connected with Awareness Business Group after his first year in business. He was not satisfied with the company’s strategic positioning and knew something had to change if he were to take his cleaning service to the next level. Awareness Business Group was up for the challenge and stepped in to help him get the results he wanted.

Case Evaluation & Proposed Solution:

Upon careful consideration of the current brand and marketing strategies, Awareness Business Group suggested that Ruben rebrand his cleaning company entirely. The current image and reputation were limited, and a fresh introduction was the best solution. While rebranding can be complex, Awareness Business Group made the process seamless.
The rebranding strategy included:
A new company name
New website
Fleet vehicle wraps
Carpet cleaning discount cards
New logo design
A new price list of services
Flyers & tri-folds
Branded t-shirts
Partnered with a robust execution strategy, R&J Carpet Cleaning successfully transitioned to become Hybrid-Pro Cleaning Services. Hybrid-Pro Cleaning Services is now the premier choice for cleaning services in Palmdale and Lancaster, California. And Ruben hasn’t looked back since.


In rebranding his company, Ruben was able to remove constraints that stifled his former company’s growth. Hybrid-Pro Cleaning Services continues to grow and surge in revenue as increased awareness of his brand builds trust.

Ruben says his services have doubled across the board in revenue, from window cleaning and solar panel cleaning to traditional carpet cleaning.

If someone were to ask about partnering with Awareness Business Group for your rebrand initiative, what would you recommend?

“If they [other companies] are at a point where they want to take their business seriously, go to the next level, have greater growth, go with ABG.” – Ruben Estrella

Ruben Estrella

The Customer Experiences Are Equally Impressive, Helping To Drive Referral And Repeat Business.

“Ruben arrives on time and pays attention to detail. My floors are shining beautifully! I would definitely recommend him.”

Lolly Pomplun


“Ruben is always professional and does an amazing job. He’s very knowledgeable about keeping the carpet looking clean and very, very good. I have two dogs, and you would never know that after Ruben leaves. This is my second time booking with him; he has a loyal client in me.”

Mika Verrett


“Outstanding service! Super happy with how well Ruben was able to clean our carpets; they look so much brighter!! We have a dog and cats plus kids, so our carpets have seen their fair share of stains and issues, yet they look like new, thanks to Ruben! He was very professional and did a great job, highly recommend his services!”

Craig and Catherine Christs