Case Study for Hydroclean, LLC
When a former Walmart manager took the leap toward entrepreneurship, he knew he would need help along the way to transform his vision into a successful cleaning business. Awareness Business Group was just the partner for the job.
David Laton recognized in 2009 that within his service area of Jackson, TN, there was an immediate need for a floor cleaning service provider who could tackle any job with professionalism and top-notch customer service.
Fast-forward to today’s economy and the effects of the pandemic inspiring more demand for cleaning services, David saw he needed a better way to get the word out about HydroClean. And that’s when he connected with Awareness Business Group for advice.
Case Evaluation & Proposed Solution:
Awareness Business Group knew that not only did Hydroclean need a better marketing strategy, it also needed a rebrand to combat the cleaning industry misconceptions of unprofessionalism and subpar results. Starting with David’s why and origin story and promoting Hydroclean’s full roster of services, the ABG team crafted a plan that would strategically position Hydroclean, LLC as the only choice for floor cleaning services in Jackson, TN.
Awareness Business Group developed a customized strategy that included:
What Hydroclean, LLC Has to Say
“Do it. Hands down, one of the best decisions I made with my business.”
“Having a professional [vehicle] wrap has been like having a giant billboard going around town. I get calls all the time, directly from the van.”
“We have been impressed with the design work, especially the aspect of being highly visible with just the right amount of information, without being overly busy.”
– David Laton
Hydroclean, LLC Customer Reviews:
“David was responsive from the day we contacted him through his website. He was very accommodating of our schedule and did a fantastic job on our carpets. The best part is that he was so affordable! 10/10 would recommend!”
“They worked me into their schedule to clean my carpet and did an amazing job! They got stains out of our playroom carpet that had been there for years. I never thought they would come out. I will use them again for any carpet cleaning job. 10/10 recommendation”
“Very impressed with the results. Over the moon from what I expected. Carpets and hardwoods look amazing. Professional, friendly and affordable.”