Understanding Your SWOT Analysis

Understanding Your SWOT Analysis

It’s time to get your SWOT analysis hat on and start thinking about metrics. You can’t develop an effective social media strategy without a SWOT analysis. And we don’t mean flies. Don’t be embarrassed if you don’t know what it means. Plenty of business owners don’t....

9 Kick-Ass Brand Metrics To Measure

9 Kick-Ass Brand Metrics To Measure

"If you don't measure it, you can't manage it." Peter Drucker never spoke truer words. Once you develop your brand, you have to then plan for managing its performance. Prepare for your brand story to evolve. Your customers are going to change their minds about how...