(And What Every Business Needs to Make Social Media Successful) To close out this segment on social media, we thought it would be helpful to really dive into why social media is so attractive for consumers. As a business owner looking to drive conversions and sales,...
It’s time to get your SWOT analysis hat on and start thinking about metrics. You can’t develop an effective social media strategy without a SWOT analysis. And we don’t mean flies. Don’t be embarrassed if you don’t know what it means. Plenty of business owners don’t....
We need to talk about social media awareness. We also need to talk about brand exposure and campaigns you can use right now to increase awareness. So, naturally, it makes sense to combine these two critical topics into one business-minded discussion. Social media...
(The Ultimate Branding Checklist: Create Your Brand Strategy Now!) Now that you know what to do, what not to do and have some amazing branding examples for inspiration, it’s time to get to work! We’ve compiled the outline and template you need to apply the best...
The days of your business being able to stay stagnant are gone. The best entrepreneurs know that there is no such thing as a “set it and forget it” approach to running a successful company. You have to continue evolving in order to keep up with the times, and you have...
There are plenty of businesses out there whose leaders have figured out the branding magic wand. They understand their WHY, they know the purpose of the company and they know exactly who benefits from their products or services the most. As you embark on your new...
"If you don't measure it, you can't manage it." Peter Drucker never spoke truer words. Once you develop your brand, you have to then plan for managing its performance. Prepare for your brand story to evolve. Your customers are going to change their minds about how...
Do you know why we love Marvel movies? Why does anyone sit for more than two hours to watch Lord of the Rings? And why do we get excited about ten Fast and Furious movies? People love a good story. We need there to be a protagonist and a milestone...
If you’re lucky, all the pieces fell into place for you when picking a name for your new company. But for most business owners, this creative process is a little more tedious and requires more in-depth thought. So whether you’re thinking about incorporating your...
For the absolute love of all things good and holy, don’t ever make the mistake of assuming that a logo and some bright colors make your brand. If your idea of a solid brand is a gimmick or a quirky tagline that rhymes, your business is done. Finished. Caput. Game...
Calling all scrappy startup entrepreneurs with a global vision of success! Before we dive head-first into the next round of branding best practices, we wanted to speak to those of you with startup companies directly. While much of the remaining tips and suggestions...
Let’s imagine you’re at the store, staring down the shampoo aisle. Both sides are lined with products designed to clean your hair. But as your eyes gaze across the shelves, you notice the brands first and each brand makes you realize something specific about each...