What is Social Media Positioning?

What is Social Media Positioning?

As if there isn’t enough gray area to navigate with business social media strategies already. Did you consider social media positioning for your business? Wait. What? Isn’t that my brand positioning? Hm. Yes and no. Don’t panic just yet. Sure, you want to be known as...

How to Create Your Own Buyer Personas

How to Create Your Own Buyer Personas

Whether you're a new or veteran business owner, then you know how tough it can be to understand your customers. You'll often find yourself asking: "What do they want?" and "How do I know what they need?" And just when you start to think you’ve figured them out – bam!...