Do you ever scroll through your Twitter feed or through your friend’s Facebook posts and just shake your head in disbelief? What are some of these people thinking when they post and share what they do? Like, do we really need to see 15 different selfies of you in the...
What’s all this nonsense about social media influencers anyway? As a business owner, you might not have a lot of free time to follow too many influencers yourself. And it’s why a lot of businesses fail to see the value in them. But there is incredible value with...
It can be tough to keep up with weekly social media posts. And some businesses are a little more aggressive with a daily post schedule. Factor in five or six social media platforms, and you have a full-time job for a social media marketer. But what if we told you...
As if there isn’t enough gray area to navigate with business social media strategies already. Did you consider social media positioning for your business? Wait. What? Isn’t that my brand positioning? Hm. Yes and no. Don’t panic just yet. Sure, you want to be known as...
This is the motherload of all blog series. These juicy tidbits of knowledge are what you’ve been looking for to start the new year. Today and all month long, we’re talking about social media for business. So, get your coffee or afternoon Pepsi and settle in for some...
Marketing is easy if you don’t care about results. For the rest of us, for whom results matter, marketing is tough. Let’s not sugar coat things here; it can be really fucking hard to create a marketing strategy that works. Despite all the best advice, there is no set...
How are those buyer personas coming? By now, you should at least feel a little more confident about developing personas to best represent your target buyers. The next logical step before you explore marketing plans is understanding the buyer’s journey. Your buyer...
Since we’ve been on the topic of buyer personas for the last two conversations, let’s get a different perspective on things. You’re likely tired of reading tips and tricks to creating buyer personas for your marketing strategy. The so-called experts say things like,...
Whether you're a new or veteran business owner, then you know how tough it can be to understand your customers. You'll often find yourself asking: "What do they want?" and "How do I know what they need?" And just when you start to think you’ve figured them out – bam!...
Imagine for a moment that your newly found business is like a movie. You’re the protagonist and hero. But a movie just about you isn’t as interesting if you don’t have anyone to interact with on-screen. You need supporting characters and backstories to make your...
The world of marketing has changed drastically over the last decade or so, and while there are plenty of new things to do online, there are still some old-fashioned ways to get your message out too. These offline marketing ideas can be incredibly affordable for...
Most entrepreneurs decide to embark on the startup business journey because of a passion and particular skill set that innovates or sets them apart from the masses. So, whether you’re a genius at graphic design or make the most incredible fishing lures for largemouth...